» English AbstractBrief:In 2005, the government approved the National Master Plan for strengthening
existing buildings against earthquakes (NOP 38). Besides preparation for
earthquake situations, the programs enabled, as a side effect, urban renewal and
development solutions. Consequently, a broad development coalition evolved
around NOP 38 that included the State, municipalities, entrepreneurs and
home owners. Up to today, only 4% of the inventory of potential buildings was
approved for strengthening under the NOP 38 plan .Efforts to promote projects
under the NOP 38 focused on increasing its economic profitability. The impact
of these dynamics among home owners and other partners in the process – has
barely been examined.
This study focused on individuals and the nature of their actions within
the framework of the plan. It is based on a combination of urban research
that included social, economic and spatial aspects with the ethnography of
homeowners' organization for the purpose of executing projects under the NOP.
The chosen research area was three projects under NOP 38 in the city of Tel
Aviv-Jaffa.
Research findings teach us that the motivating logic behind NOP 38, strengthening
existing buildings against earthquakes, is not an imperative common interest of
homeowners, for which they are ready to unite. Thus, the basic logic behind
the collaboration between homeowners and developers is mainly associated
with the NOP being a "planning deal" – an ongoing negotiation which is mostly
based on financial profit, in which the public interest is barely brought up. The
"planning deal" is basically an economic transaction, dictating actions in terms
of competitiveness, interests, profits and conflict.
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